What Interviewing 463 Guests Has Taught Me About Attracting Clients With Podcasts

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Jill Hart-The Coach's Alchemist: Hi and welcome to the mystic marketing podcast where we help coaches and spiritual entrepreneurs amplify their voice and monetize their mission leveraging podcasts and the power of Gnostic TV network. I'm your host, Jill Hart, the coaches alchemist. Have you ever felt like you were missing all the beginnings, you know, like when it was cheap and easy to advertise on Facebook or when dancing weirdly on. Tiktok would get you a million followers overnight.

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Jill Hart-The Coach's Alchemist: Well, there's a platform out there. That is right at the very beginning phase of growth with some pretty powerful yet totally free tools for creating content, including podcasts and broadcasts. You all know, I'm a big on podcasting

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Jill Hart-The Coach's Alchemist: as far as being the very best way to attract clients and build your brand if done strategically. Well. Now is your big chance. Today, I'm going to share with you what 463 interviews have taught me about podcasting and the secret to getting heard, the struggle is real. You have a powerful message, a mission that could change lives.

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Jill Hart-The Coach's Alchemist: but no one hears it, and if they don't hear it, does it really make an impact.

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Jill Hart-The Coach's Alchemist: I see it all the time, brilliant, heart-centered coaches and spiritual entrepreneurs putting out incredible content, but struggling to reach the right audience, or really any audience at all.

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Jill Hart-The Coach's Alchemist: They get stuck in the cycle of shouting into the void, hoping someone listens.

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Jill Hart-The Coach's Alchemist: Visibility should not be the mystery. Most coaches, writers, and spiritual entrepreneurs find it to be when they could be implementing some simple tweaks to what they are already doing. Let's talk about the visibility formula. Shall we

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Jill Hart-The Coach's Alchemist: getting visible isn't about shouting louder. It's about being strategic. And here's how to do it.

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Jill Hart-The Coach's Alchemist: Clarify your core message. Think about it this way.

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Jill Hart-The Coach's Alchemist: What transformation do you offer.

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Jill Hart-The Coach's Alchemist: This needs to be specific and tangible, so that people know definitively that they've gotten the results promised and that they can identify

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Jill Hart-The Coach's Alchemist: with the offer

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Jill Hart-The Coach's Alchemist: they need to see themselves in the position of actually buying whatever you're offering and getting the results that you're talking about.

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Jill Hart-The Coach's Alchemist: And then who is your ideal audience who specifically would benefit from or wants the results you offer.

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Jill Hart-The Coach's Alchemist: And then why should people listen to you? Make a list of all the skills, certifications, awards and accomplishments you have ever achieved.

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Jill Hart-The Coach's Alchemist: Now pick the top one or 2, and create a 1 or 2 sentence statement that you can share

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Jill Hart-The Coach's Alchemist: everywhere. It can be part of your title, or it can be in your bio. But and it can be part of your what do you do? Statement which we're going to talk about right now. And this is the formula for creating a simple what do you do? Statement

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Jill Hart-The Coach's Alchemist: I help and or empower, and then you insert your ideal client in here.

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Jill Hart-The Coach's Alchemist: achieve, find, or get, and then you insert your specific transformation offered, or results without, and then insert the thing that they don't have to give up or need

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Jill Hart-The Coach's Alchemist: to achieve the result, or you can insert a time frame to see the results.

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Jill Hart-The Coach's Alchemist: Here is an example, Julie, Marjorie, the get your body back, coach.

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Jill Hart-The Coach's Alchemist: Having had 5 children and bounced back each time to my ideal weight. I share the strategies I've uncovered to help busy new moms lose the excess baby weight in 60 days without having to go to the gym or spend hours on cardio or restrictive dieting

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Jill Hart-The Coach's Alchemist: without clarity. Your message gets lost in the noise, your podcast and anytime you're featured on a podcast should be a beacon drawing in your perfect clients.

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Jill Hart-The Coach's Alchemist: So let's look at using substack to share your message. Podcasting is powerful. But when paired with substack, it can be an amplifying and client attracting machine. And here's why

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Jill Hart-The Coach's Alchemist: it's an all-in-one platform

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Jill Hart-The Coach's Alchemist: substack allows you to grow your audience, share episodes and build an email list without complicated tech.

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Jill Hart-The Coach's Alchemist: It's easy to monetize over there. You can create paid subscriptions, offer exclusive content, build a community around your podcast, do affiliate marketing, sell your courses

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Jill Hart-The Coach's Alchemist: and sell your books. The list goes on and on

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Jill Hart-The Coach's Alchemist: and built-in discovery substacks, notes, and recommendations help expand your reach organically. The notes feature over there is a total game changer. However, you need to have followers in order to get visible.

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Jill Hart-The Coach's Alchemist: commenting and interacting on others.

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Jill Hart-The Coach's Alchemist: Posts and notes, is the fastest and easiest way to get noticed by leaving comments on posts and notes. Others will see you, and some will come and check out what you're doing, and you can check out what they're doing. And in that way the circle of connection continues to grow over there and to maximize exposure on combined podcasting, on substack

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Jill Hart-The Coach's Alchemist: with some other strategic platforms, you can do podcast guesting to tap into established audiences and use the alchemist's guide to podcast audiences and best be a guest directory to find podcasts where your ideal clients are tuning in and then how to get on those podcasts.

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Jill Hart-The Coach's Alchemist: You could join the Gnostic TV network and get your message in front of our 1 million plus audience.

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Jill Hart-The Coach's Alchemist: you could be utilizing Linkedin, Facebook, Instagram, Pinterest

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Jill Hart-The Coach's Alchemist: to build credibility and a loyal following and send them to your sub stack

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Jill Hart-The Coach's Alchemist: and repurposing content. Turn podcast episodes into blog posts, newsletters and social media pond cap content.

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Jill Hart-The Coach's Alchemist: We will go into this more in future articles. But we

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Jill Hart-The Coach's Alchemist: then we need to talk about why your audience matters. It's actually very easy to get featured on podcasts or to start your own podcast however, if you're just adding to the cacophony, that is, the world of marketing online. You're simply shouting into the void the podcasts you get featured on matter, people can and will binge you. And by that, I mean, if they find you on a podcast. And they like what they heard.

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Jill Hart-The Coach's Alchemist: They're going to search for you for more content. You've created, you need to have a cohesive message across all your platforms. It's kind of like Tedx. You need to have one big idea that you share in a handful of ways. It's also why you need to be qualifying podcasts. You're thinking of being featured on

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Jill Hart-The Coach's Alchemist: because, not all podcasts are created equally, not all podcasts will benefit you by being featured on them in fact. Most podcasts created don't make it past. The 1st few episodes

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Jill Hart-The Coach's Alchemist: being recorded or reach more than a handful of people. There are ways to uncover, whether a podcast is worth your time and energy. And there are ways to maximize the leverage of being featured on podcasts that are starting out or getting very little exposure. We talk about this in more detail on the Monday. Monetize your mission, masterminds, and you can register for those at themysticmarketingpodcast.com, forward, slash, Mmm.

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Jill Hart-The Coach's Alchemist: and I've got a gift for you for you to get started with substack. If you're ready to launch or grow your podcast on substack. You're going to want to grab my substack starter, guide a step-by-step roadmap to setting up your Newsletter Publishing episodes and attracting listeners, and I've shared this with several Podcasters and content creators over on substack who are very successful over there. And they're

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Jill Hart-The Coach's Alchemist: normal. Comment is, Gee! I wish I had this when I 1st started out. So

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Jill Hart-The Coach's Alchemist: download the Free Substack Starter Guide. And I'll put that link in the show Notes

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Jill Hart-The Coach's Alchemist: thanks for joining us today whether you have a podcast are interested in starting one or love being featured on podcasts and would like more information about getting your message in front of our huge and active audience be sure to reach out to us at support@heartlifecoach.com. We love to help spiritual entrepreneurs and coaches amplify their voice and monetize their mission and offer a variety of ways to get this done on the Gnostic TV platform.

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Jill Hart-The Coach's Alchemist: Join us next week as we reveal more ways to amplify your voice and monetize your mission. Until then go make the magic happen, and get visible.